The Question Is Everything: Why the Brain Doesn’t Change Without It

In a world overloaded with answers, there’s one thing that still sparks true change: the right question.

As coaches and leaders, we’ve been told to ask “powerful questions.” But what if that’s not enough? What if timing, brain readiness, and even emotional safety matter more than word choice?

At QuestionBetter™, we don’t guess. We engineer.

Rooted in neuroscience, the BETTER Brain™ Framework teaches you how to design questions that match the brain’s actual sequence of change: from attention, to emotion, to cognition, to trust, to action. When your question aligns with the brain’s state, you don’t just create insight—you create movement.

And in the Age of AI? This skill matters more than ever.

AI may have infinite answers, but only a human can ask the kind of question that rewires belief, builds trust, and opens new neural pathways.

Ready to learn the science behind better coaching, better questions, and better outcomes?

Start here: Book Dr. Sargent

Explore the BETTER™ Brain Certification: Certifications

Join the movement: www.questionbetter.com

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